 Mr. Ambassador! Ladies and gentlemen! It’s a great honour for us to speak to you tonight. My name is Yevgeniya Kudinova and I’m the president of Junior Achievement Russia Student Company named Trendy’s Creative Handmade Production or Trendy’s for short. And this is Karina Bakayeva, Vice-president for Marketing.
There are 6 people in our company, we all own equal shares, and we are the Board of Directors, workforce and salespeople at the same time.
Trendy’s is a company registered on the Junior Achievement Enterprise without Borders educational portal. Visitors can browse through our profile and learn about our activities, see our products catalogue and then contact us. Our product has turned out to be very popular and we had quite a few business partnership requests.
Our first product is the Coca-Cola Earrings which are made from Coca-Cola bottle caps. Bottle caps are waste that decomposes for years. Our company is environmentally conscious that’s why we decided to recycle bottle caps in a way that is original and stylish, and, we hope, trendy.
The biggest challenge of the project is to find a partner among other Junior Achievement teams registered on the EwB-portal and create a Joint-Venture partnership. We have several joint business collaboration projects. I’ll tell you about one - EcoFriendship.
Junior Recyclers Company from Bulgaria also uses recycled materials which is waste of wood production. We developed one product together – wooden earrings made of waste materials of wooden factory in Bulgaria. Our partners supply us with semi-finished parts; Trendy’s assembles the basic earrings and sends half of the product to Bulgaria. Then each company chooses their own design and color.
For our joint project to run smoothly we are in a constant contact with our partners – via e-mail, phone and portal communication, and we also arranged 3 video conferences.
We are also participating in the Social Innovation Relay. This Junior Achievement project gives us a chance to invent our own innovative product that could have a significant positive social impact. In our case it is a perfume with special components which help to fight spring allergy. This perfume is carried in a pendant, so that you can use it at every moment you need.
Can I conclude that running your own company at 16 is exciting and educational? This is an experience we gain through being a part of Junior Achievement. Thank you for your attention.
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