The possibilities of choosing a theme are almost infinite!
The criteria of choosing a place, that you will choose as a subjecto for your reasearch are almost unlimited. This may be an object of culture, history or heritage. The main point is that it might be attractive for tourists but it's atractiveness was neglected by loclas, tourism operators or the tourists themselves.
The main criteria determining the choice of the subject for the participants to keep in mind is that the object they are describing must be new and original. There is no point in describing a well known and frequently visited location or an already existing route.
The aim is - to "reveal to the world" an uncommon or completely unknown place for tourists to visit and to develope a strategy of turning the locae into a brand that will be attractive for visitors from other cities or from outside the country.